ARGO

Overview

In the intricate world of high-level goods trading, ARGO emerged with a vision: to simplify and unify the myriad steps involved in overseas trading for vendors and merchants. Their ambition was to create a comprehensive platform where users could not only agree on deals but also sign documents, track shipments, and handle post-order formalities.

Given the complexity of the trading world and the sophistication of the targeted user base, the design project commenced with a deep dive into understanding the end-to-end trading process. Through comprehensive stakeholder interviews, the nuances and intricacies of goods trading were mapped out, providing a clear picture of the challenges and requirements. Equally important were the individual experiences of overseas vendors and merchants. Detailed user personas were created, each shedding light on the diverse needs, pain points, and expectations of these primary users. With a solid understanding in hand, the design process transitioned into wireframing.

Each screen was meticulously crafted, ensuring that users would have a clear pathway from initiating a trade to tracking shipments and finally to wrapping up post-order technicalities. Given the high stakes of the transactions, a particular emphasis was placed on security features, ensuring that deal agreements and document signings were. One of the standout features of the final design was the integrated dashboard. Here, users could get an at-a-glance view of ongoing deals, pending document signings, active shipment tracking, and upcoming post-order tasks. This central hub became the heart of the ARGO experience, ensuring that users always felt in control and well-informed.