Cerch

Overview

In today's rapidly digitizing landscape, even sectors rooted in personal interaction, like child care, are evolving. Recognizing this transformative wave, IntelliKid Systems introduced "Cerch", an innovative mobile application tailored for Child Care centers.

To chart out the design pathway, it was imperative first to understand the users: Child Care center administrators and potential enrolling parents. In a world swiftly transitioning online, these individuals sought a platform that seamlessly blended the warmth of childcare with the convenience of digital tools. Cerch was conceptualized as a bridge connecting childcare centers with prospective parents.

The application's design placed emphasis on clarity, guiding users through a well-defined enrollment process. Starting with a clean, welcoming homepage, users could explore various centers, delve into their offerings, and understand their educational ethos. Each center's profile was enriched with images, testimonials, and essential details, providing a virtual tour to potential enrollees.

As users navigated through the application, interactive elements such as quick-enroll buttons, inquiry forms, and callback requests made the journey engaging and straightforward. The color palette, reflecting the vibrancy of childhood, was chosen to instill trust and warmth. Understanding that every user's journey is unique, flexibility was embedded into the design. Whether a parent wanted to bookmark a center for later or a center wished to update its program details, the app was molded to cater to diverse needs without compromising on its core enrollment focus.