Edgewonk - Trading Management Platform
Web App Design
2018
Lead Designer
Project info
Scope
I designed the web app for Edgewonk, a comprehensive trading platform that empowers traders to track their performance, analyze strategies, and improve decision-making. The design focuses on a clean, intuitive interface that simplifies complex trading data while providing powerful tools for in-depth analysis
Process
I prioritized user experience by creating easy-to-navigate dashboards, interactive charts, and personalized insights, ensuring users can make data-driven decisions with ease.
The responsive design ensures accessibility across devices, making Edgewonk an essential tool for traders looking to optimize their performance and stay ahead in the market.
Solution
The revamped e-commerce platform saw a 25% rise in conversion rates and a 40% enhancement in user engagement metrics. Positive responses from users were received, especially regarding the improved navigation and checkout process. Notable enhancements comprised of an attractive product presentation, easy navigation, and a smooth mobile interface.