Scope

FourPercent entered the e-learning space with a powerful mission: to enable and guide individuals to kick-start and expand their dream online businesses. Recognizing the potential of the digital sphere, FourPercent aimed to create a comprehensive platform that combined top-notch education with insightful coaching. My role? To weave these ambitions into a tangible digital interface, crafting both the primary website and its responsive views.

Process

The initial phase revolved around designing the foundational wireframes. These wireframes acted as skeletal structures, mapping out the user's journey through the website, from initial discovery to course completion. The homepage was tailored to immediately resonate with the aspirational spirit of potential entrepreneurs, showcasing success stories, course highlights, and FourPercent's unique coaching methodology.

Solution

Course pages were pivotal. They were designed to provide a holistic view of each course, including the curriculum, instructor profiles, testimonials, and call-to-action prompts for enrollment. Recognizing the importance of an intuitive checkout process, special emphasis was laid on streamlining the flow, ensuring users could easily select their courses, avail any promotional offers, and finalize their purchase. The FourPercent design project stands as a testament to the power of user-centric design.