TAG Cyber

Overview

Tag Cyber emerged in the cybersecurity landscape with a fresh and innovative approach. By uniting a team of seasoned professionals, primarily ex-CISOs, they aimed to redefine the standards of professional research and advisory in the domain. My role was to design a content-rich website that would effectively communicate Tag Cyber's expertise and insights to their global clientele.

To set the design wheels in motion, it was essential first to understand Tag Cyber's core audience. The target group comprised cybersecurity professionals, enterprise teams, and commercial vendors. They were individuals and groups hungry for expert insights, looking for reliable, in-depth analyses and advisory. Given the content-centric nature of Tag Cyber's offerings, the website needed to be a repository of knowledge, but without overwhelming visitors. The design ethos was to create an organized, streamlined, and easily navigable experience. The homepage was structured to offer an overview of Tag Cyber's unique value proposition, introducing visitors to the company's elite team and their groundbreaking approach.

Subsequent sections were dedicated to their research findings, insights, and advisory services. Each piece of content was presented with clarity and categorized logically, allowing for easy browsing and deeper dives as needed. Recognizing that cybersecurity professionals would access the website from various devices, designing responsive views was paramount. The aim was to maintain consistency in content presentation, irrespective of the device—be it a desktop, tablet, or mobile. The Tag Cyber project illuminated the importance of aligning design with the essence of a company's offerings. By ensuring that the website was a clear reflection of Tag Cyber's depth of expertise and unique approach, a digital platform was created that not only informed but also engaged and inspired its expert audience.